Molson Canadian: World Jr. Wake Up

URL: http://Wakeup.MolsonCanadian.ca

Finally there's some hockey for Canadians to watch. But it's in Russia - which means broadcast time in Canadian is around 4am. To help, Molson Canadian has created a wake-up call service so hockey starved Canadians won't miss a second of this year's World Jr. Hockey Championship.

Advertising Agency: Rethink, Canada
Creative Directors: Chris Staples, Ian Grais, Aaron Starkman, Dré Labre
Art Director: Joel Holtby
Writer: Mike Dubrick
Developer: Scorpio Lam
Designer: Alex Fleming
Producer: Sarah Lasch
Account Managers: Katie Trainor, Scott Lyons
Media: MEC
PR: Harbinger