The Beer Fridge

June 2013
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Sometimes you're most proud of where you're from, when you're somewhere else. That's what led us to build a beer fridge full of Molson Canadian and trek it across Europe. The only way to open it? A Canadian passport.

Music and sound by RMW Music

Advertising Agency: Rethink, Canada
Creative Directors: Aaron Starkman, Chris Staples, Dré Labre, Ian Grais
Associate Creative Director: Mike Dubrick
Art Directors: Joel Holtby, Vince Tassone, Christian Buer
Copywriters: Mike Dubrick, Aaron Starkman, Matt Antonello, Dave Thornhill
Account Director: Ashley Eaton
Broadcast Producer: Clair Galea
Production Company: Partners Film
Executive Producer: Aerin Barnes
Line Producer: Neil Bartley
Director: Jonty Toosey
Director of Photography: Bruce Jackson
Post Production: Rooster Post
Executive Producer: Melissa Kahn
Editor: Marc Langley
Assistant Editor: Nick Greaves
Post Production: Fort York VFX
Producer / Composer: Steven MacKinnon
Colourist: Eric Whipp

Comments (11)

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Highest Rated

noahb's picture
3 Activity Scores

Way too staged. I've never been a fan of this style of experiential/guerrilla activation "caught on film", especially a spot like this that is clearly over produced. huge belly flop.

Noah Barlow