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The SmartStrand Rhino Challenge

Agency: 
Published/Aired: 
August 2009
Description: 

Site url: http://www.smartstrandchallenge.com

The Ultimate test in carpet durability puts SmartStrand carpet up against a 2,800lb rhinoceros. For two weeks Ricko the Rhino will be living on SmartStrand carpet and doing whatever rhinos do best.

Advertising Agency: Intermark Group, Birmingham, USA
Creative Director: Keith Otter
Art Directors: Rob Hardison
Copywriter: Brent Davis
Illustrator: Rob Hardison

Comments (7)

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Highest Rated

Grace Bastien's picture
Grace Bastien

Ha ha.... from a general marketing point of view, great idea for product demonstration if the carpet can hold up.
As for the ad.... meh. Art could be better.

Guest's picture
Guest

Nice colors

wild_fire's picture
wild_fire
Activity Score 91

i actually like it. they're using a real rhino to prove how strong the carpet is, and i bet this would catch loads of attention.

http://www.smartstrandchallenge.com/

I haven't seen the videos but i'm looking for a computer that can play it.

beckspuppy's picture
beckspuppy
Activity Score 87

So congested. I think the agency could have done much better than this

firebug's picture
firebug
Activity Score 1113

??????

just write's picture
just write
Activity Score 653

real rhyno for carpet ad? this agency is crazy..

Guest's picture
Guest

Great product demonstration.

Grace Bastien's picture
Grace Bastien

Ha ha.... from a general marketing point of view, great idea for product demonstration if the carpet can hold up.
As for the ad.... meh. Art could be better.

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