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MLS Represent

Published/Aired: 
August 2007
Description: 

Check out the site: http://www.adidas.com/MLS

This month, adidas is releasing "MLS Represent," where adidas has p

These anthems can be heard in stadiums and on the adidas "MLS Represent" website where fans can download the anthems for free to "represent" their team in new ways. Fans can also customize the anthem songs and create music videos using the anthem combined with MLS footage, which they can send to friends or rivals.

Below is a list of the 13 MLS teams and its respective hometown band.

MLS TEAM: BAND
1. Houston Dynamo: Mike Jones
2. New York Red Bulls: The Rapture
3. Toronto FC: Barenaked Ladies
4. Chicago Fire: OK GO
5. DC United: Bad Brains
6. FC Dallas: The Polyphonic Spree
7. Kansas City Wizards: Blackpool Lights
8. Chivas USA: Akwid
9. Real Salt Lake: Meg & Dia
10. Colorado Rapids: Rose Hill Drive
11. LA Galaxy: Kinky
12. Columbus Crew: RJD2
13. New England Revolution: Damone
Digital Agency: EVB, San Francisco, USA
Music: Rock River Music, San Francisco, USA

Comments (3)

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Highest Rated

Rolf's picture
Rolf

very cool idea... interactive as hell... they obviously understand their audience well.

Lyon's picture
Lyon

Mmmm.. interesting. Smart strategy to create buzz and interest for soccer in US.
I really like the thinking and brand building value.

JohnG's picture
JohnG

Brilliant...That's all I have to say...Brilliant!

Rolf's picture
Rolf

very cool idea... interactive as hell... they obviously understand their audience well.

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