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Mimi Foundation: If only for a second

20 cancer patients participated in a unique makeover experience. They were invited to a studio. Their hair and makeup were completely redone. During the transformation, they were asked to keep their eyes shut.
A photographer then immortalized the moment they opened their eyes. This discovery allowed them to forget their illness, IF ONLY FOR A SECOND.

Advertising Agency: Leo Burnett, Paris, France
Creative Director: Xavier Beauregard
Art Director: Stéphanie Thomasson
Copywriter: Stéphane Gaubert
Photographer: Vincent Dixon
Film Director: Coban Beutelstetter
Published: December 2013

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9 comments

your mom's picture
your mom
601 pencils

absolutely beautiful. See you at Cannes son. im proud

Diana Báez Castelán's picture
Diana Báez Castelán
86 pencils

This is wonderful, so many good feelings in the last minute. Great work.

Arnav's picture
Arnav
168 pencils

Its beautiful....a BIT....bit inspired by that Dove ad....where an artist artist draws the portraits of women who feel down about themselves
STILL its beautiful....as a viewer I also smiled when those people smiled.....well done

PenRun's picture
PenRun
98 pencils

Goosebumps!

R B's picture
R B
284 pencils

the expression! Priceless! :D

tirthomitro's picture
tirthomitro
2722 pencils

my mom's been in the loop from last december. with lung cancer. hope i could make this happen to her too. she's so beautiful. so beautiful...

they showed me a picture & i laughed
dignity has never been photographed

ironman1979's picture
ironman1979
1059 pencils

Awesome. Love it.

Advertising in funnier than making weapons.

Marcupolo's picture
Marcupolo
206 pencils

So perfect ! See u at Cannes guys...

Fdevos's picture
Fdevos

Smart and real. Verry nice idea and execution.

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