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If only for a second

Agency: 
Published/Aired: 
December 2013

IF ONLY FOR A SECOND // Mimi Foundation // UK

Description: 

20 cancer patients participated in a unique makeover experience. They were invited to a studio. Their hair and makeup were completely redone. During the transformation, they were asked to keep their eyes shut.
A photographer then immortalized the moment they opened their eyes. This discovery allowed them to forget their illness, IF ONLY FOR A SECOND.

Digital advertisment created by Leo Burnett, France for Mimi Foundation, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Paris, France
Creative Director: Xavier Beauregard
Art Director: Stéphanie Thomasson
Copywriter: Stéphane Gaubert
Photographer: Vincent Dixon
Film Director: Coban Beutelstetter

Comments (9)

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Highest Rated

tirthomitro's picture
tirthomitro
Activity Score 2758

my mom's been in the loop from last december. with lung cancer. hope i could make this happen to her too. she's so beautiful. so beautiful...

they showed me a picture & i laughed
dignity has never been photographed

your mom's picture
your mom
Activity Score 737

absolutely beautiful. See you at Cannes son. im proud

Don't argue with your mom!

Diana Báez Castelán's picture
Diana Báez Castelán
Activity Score 86

This is wonderful, so many good feelings in the last minute. Great work.

Arnav's picture
Arnav
Activity Score 166

Its beautiful....a BIT....bit inspired by that Dove ad....where an artist artist draws the portraits of women who feel down about themselves
STILL its beautiful....as a viewer I also smiled when those people smiled.....well done

PenRun's picture
PenRun
Activity Score 98

Goosebumps!

R B's picture
R B
Activity Score 314

the expression! Priceless! :D

tirthomitro's picture
tirthomitro
Activity Score 2758

my mom's been in the loop from last december. with lung cancer. hope i could make this happen to her too. she's so beautiful. so beautiful...

they showed me a picture & i laughed
dignity has never been photographed

ironman1979's picture
ironman1979
Activity Score 1080

Awesome. Love it.

Advertising in funnier than making weapons.

Marcupolo's picture
Marcupolo
Activity Score 206

So perfect ! See u at Cannes guys...

Fdevos's picture
Fdevos

Smart and real. Verry nice idea and execution.

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