MilkPEP: Drink Milk for a Change

Check out the site: http://www.bodybymilk.com/

The Body by Milk campaign challenges teens to make a difference in themselves and their world by staring in their very own milk mustache ad! For every milk mustache ad teens make at bodybymilk.com, $1 will go to the VH1 Save The Music Foundation to help restore music programs in their schools. The fully integrated program features a viral component so teens can pass their Milk Mustache ad creation through Facebook, MySpace and Twitter.

Advertising Agency: Draftfcb, Chicago, United States of America
Creative Director: Stephanie Franke
Art Directors: Erik Kwiek, Phil Meyer
Copywriter: Kevin Willard
Photographers: Matthew Rolston, F. Scott Schaefer
Associate Creative Director: Brian Tawlks
Agency Producer: David Bergen
Production: Ron Debelak