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Miele Vacuum Cleaner: Tunnel

Our task was to promote the “monster suction” of the extra powerful Miele S8 vacuum cleaner. We created an online video that shows how the machine can vacuum absolutely everything.
We turned a well-known tunnel in Slovakia into a pipe of the Miele S8. The pipe indeed vacuumed everything – even cars and trucks.

Advertising Agency: Mayer McCann Erickson, Bratislava, Slovakia
Creative Directors: Boris Prexta, Vlado Slivka
Copywriter: Juraj Stehlik
Art Director: Peter Bruško

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7 comments

khronos's picture
khronos
998 pencils

brilliant !!

jazzper's picture
jazzper
145 pencils

nice idea after all even if the billboard does not exist. It is a shame client did not want to pay for it because it is really good. But I like the shortcut

Wordnerd's picture
Wordnerd
6662 pencils

nice way to turn a fake ad into a real ad;)

kleenex's picture
kleenex
27864 pencils

Grammy time!!!

ankitadv's picture
ankitadv
826 pencils

awesome creative outdoor ad

Owolawi's picture
Owolawi
1480 pencils

Bloody smart one!

lexoliver2's picture
lexoliver2
2 pencils

This surprise me because this an ideal vacuum for a run way.... this is absolutely new for me

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