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Butcher Shop

Agency: 
Published/Aired: 
November 2011
Description: 

Gamers couldn’t wait to tear into the final installment of the game Gears of War 3. So to create excitement around the game’s launch Maclaren McCann and XBOX decided to oblige the gamer's blood lust with an online and real world ARG (alternate reality game) to track down hundreds of pieces of freshly butchered hunks of Locust flesh.

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Directors: Mike Halminen, Sean Davison
Art Directors / Group Creative Directors: Mike Halminen, Troy McGuinness
Copywriters / Group Creative Directors: Cam Boyd, Dave Stubbs
Account Team: Rizwan Devji
Account Director: Auggie Senis
Account Executive: Lizzie Philp
Account Supervisors: Jessica Fabian, Lizzie McArdle
Agency Producer: Grace Lee
Cinematographer: Brad Sayeau
Project Manager: Yvonne Tsang
Production Co: Edge Productions
Exec / Line Producer: Patricia Davidson
Editing Company: Edge Productions
Editors: Brad Sayeau, Walter Herrera, Ryan Markkula
Music Company: TA2 Music
Composer: Tyson Kuteyi
Technical Advisor: Andy Langs
Voiceover: Ron MacDonald

Comments (7)

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Highest Rated

NONE™'s picture
NONE™
Activity Score 209

Good!!!!!!!

NONE™

morse's picture
morse
Activity Score 17364

That's really cool!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Oriem's picture
Oriem
Activity Score 84
kgeiger's picture
kgeiger
Activity Score 7287

That's what I'd call advocacy.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

:)

andylefty's picture
andylefty
Activity Score 4535

Amazing!

kleenex's picture
kleenex
Activity Score 43452

wow...

NONE™'s picture
NONE™
Activity Score 209

Good!!!!!!!

NONE™

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