Microsoft Internet Explorer 8: Browser for the better

Check out the site: http://BrowserForTheBetter.com

The campaign, launching today, features humorous PSA-style “Special Internet Service Announcements” highlighting various Internet afflictions. The first two are S.H.Y.N.E.S.S. (Sharing Heavily Yet Not Enough Sharing Still) and F.O.M.S. (Fear of Missing Something) with more premiering in the weeks to come.

Each video highlights new IE8 features like InPrivate mode, Accelerators, and WebSlices in very unexpected ways. The videos are now appearing online on high-profile video sites, in social media spaces including YouTube and Facebook, and on a new website: BrowserForTheBetter.com.

For the new campaign, Bradley and Montgomery partnered with LA-based Generate, the multiplatform media company run by former chief executive officer of The WB, Jordan Levin. Generate was involved in all aspects of the campaign, helping cast Dean Cain as the star and Bob “Bobcat” Goldthwait as director of the videos.

And that’s just part of the campaign. Internet Explorer 8 is a better browser, but it’s also a browser for better. For every download of Internet Explorer 8 through BrowserForTheBetter.com, Microsoft will donate the financial equivalent of eight meals to Feeding America, an organization supplying food to more than 25 million Americans each year.

Advertising Agency: Bradley and Montgomery, USA
Released: June 2009

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8 comments

morse's picture
morse
15972 pencils

I thought Americans are suffering from obesity. Why not feed Africans?

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Guest's picture
Guest

"having enough to eat" depends on the amount you are used to eat!
and its tons, the average american eats!

morse's picture
morse
15972 pencils

Thanks!

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Guest's picture
Guest

Is this 8 meals a day for ONE american?

Guest's picture
Guest

It's a struggle to get that much into their mouths.

just write's picture
just write
653 pencils

idea isn't clear.. it seems they hav made it up...

Guest's picture
Guest

A huge portion of the population in the USA does not have enough food. They are undernourished and starving.

Don't harm starving people based on uninformed stereotypes. Educate yourselves and realize that far too many Americans are living in abject poverty.

Guest's picture
Guest

1 in 8 don't have enough to eat because the other 7 are always pigging out.

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