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Microsoft: Co-Poets

We used the two most well-known Hungarian poets, Arany and Petőfi, and reimagined their correspondence as the Office 365 would’ve been available for them.

Advertising Agency: Mito, Budapest, Hungary
Creative Director: Balázs Pőcze
Art Director: Dániel Kövesházi
Copywriter: Gergely Marosi
Technological project manager: Csaba Gutléber
Account manager: Máté Csengery

Published: 
October 2013

2 comments

damnson's picture
damnson
11519 pencils

Amazingly boring campaign.

An axe murderer of ads.

kleenex's picture
kleenex
41140 pencils

Cool concept.

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