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Who all are all Allure Bays Corp? And why is an Ad Campaign not giving everything away in thirty seconds? Therein lies the secret of Allure Bays Corp (ABC). ABC understands technologists’ genius, using comedic irony and hidden content (easter eggs) to tickle technologists’ funny bone and draw them into the world of ABC. Presented as a video-rich corporate website, each page contains numerous easter eggs and hidden clickable hotspots that reveal alternate endings or bizarre occurrences while promoting Office and SharePoint 2010.