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Dumb Ways to Die

Agency: 
Published/Aired: 
November 2012
Advertising Agency: McCann, Melbourne, Australia
Executive Creative Director: John Mescall
Copywriter: John Mescall
Art Director: Pat Baron
Animation: Julian Frost
Music: Ollie McGill
Digital Team: Huey Groves, Christian Stocker

Comments (27)

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Highest Rated

Brainsugar's picture
Brainsugar
Activity Score 1625
Aznev's picture
Aznev
Activity Score 21

So cute and illustrative!

iwannatalktosamson's picture
iwannatalktosamson
Activity Score 701

Awesome stuff. So catchy and such cute animation.

Flurb's picture
Flurb
Activity Score 263

Definitely falls into the "I wish I did that" category.

alausa's picture
alausa
Activity Score 1420

Gallows humour has never been so beautifully done. Bravo!

dbor's picture
dbor
Activity Score 1455

Long way to the train.

kleenex's picture
kleenex
Activity Score 43349

This is one of the best videos ever!!!!

masivo112's picture
masivo112
Activity Score 59

Happy three friends

jambuczek's picture
jambuczek
Activity Score 29

C'est genial !

guajiro's picture
guajiro
Activity Score 127

so cute, and so damn good!
can I see the credits, please?

WireDino's picture
WireDino
Activity Score 237

Can't believe this was done for a metro system! It's damn cute.

Hunter4's picture
Hunter4
Activity Score 2

credits for dumb ways to die:

Agency:
McCann Melbourne

ECD:
John Mescall

Writer:
John Mescall

Art Director:
Pat Baron

Animation:
Julian Frost

Music:
Ollie McGill

Digital Team:
Huey Groves & Christian Stocker

Client:
Metro Trains

ivan's picture
ivan

Appreciated.

andylefty's picture
andylefty
Activity Score 4535

That is some sick shit- idea, animation and song. Wow wow wow.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I really love this campaign. So cute and catchy.

Alvarod's picture
Alvarod
Activity Score 25

Wow!

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Smart way to Cannes :)

The Jobless Writer
Will Think for Salary

Roger Keynes's picture
Roger Keynes
Activity Score 5498

And it's just whizzed past 8 million YT views... close to double Melbourne's population! :)

The Jobless Writer
Will Think for Salary

MarkEU's picture
MarkEU
Activity Score 2
alausa's picture
alausa
Activity Score 1420

MarkEU, how is reporting historical facts any similar to this?

fauxjebus's picture
fauxjebus
Activity Score 498

I predict a gold lion for this little beauty.

punk's picture
punk
Activity Score 182

Very nice. Congratulations on pitching something like this to the client :)

Done!

danmarteen's picture
danmarteen
Activity Score 31

gold!

MattValenzuela's picture
MattValenzuela
Activity Score 214

Love it, it reminds me a little to happy tree friends tho

elliot's picture
elliot
Activity Score 42

Amazing stuff

Brainsugar's picture
Brainsugar
Activity Score 1625

- Oh please mummy! let me do like this little bean! It is so funny! Pleeeeaaasseeeee!

Are you sure it's a good communication towards children or a good communication towards Cannes jurys?

Brainsugar's picture
Brainsugar
Activity Score 1625

- Chipotle won with a cartoon! What about doing a cartoon?
- Yes good idea.

Brainsugar's picture
Brainsugar
Activity Score 1625
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