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Metro: Dumb Ways to Die

URL: http://dumbwaystodie.com

Song on iTunes: https://itunes.apple.com/gb/album/dumb-ways-to-die-single/id575962249
SoundCloud: http://soundcloud.com/tangerinekitty/tangerine-kitty-dumb-ways-to
GIFs: http://dumbwaystodie.tumblr.com/

Advertising Agency: McCann, Melbourne, Australia
Executive Creative Director: John Mescall
Copywriter: John Mescall
Art Director: Pat Baron
Animation: Julian Frost
Music: Ollie McGill
Digital Team: Huey Groves, Christian Stocker

27 comments

Aznev's picture
Aznev
21 pencils

So cute and illustrative!

iwannatalktosamson's picture
iwannatalktosamson
701 pencils

Awesome stuff. So catchy and such cute animation.

Flurb's picture
Flurb
261 pencils

Definitely falls into the "I wish I did that" category.

alausa's picture
alausa
1430 pencils

Gallows humour has never been so beautifully done. Bravo!

dbor's picture
dbor
1455 pencils

Long way to the train.

kleenex's picture
kleenex
37349 pencils

This is one of the best videos ever!!!!

masivo112's picture
masivo112
59 pencils

Happy three friends

jambuczek's picture
jambuczek
29 pencils

C'est genial !

guajiro's picture
guajiro
127 pencils

so cute, and so damn good!
can I see the credits, please?

WireDino's picture
WireDino
237 pencils

Can't believe this was done for a metro system! It's damn cute.

Hunter4's picture
Hunter4
2 pencils

credits for dumb ways to die:

Agency:
McCann Melbourne

ECD:
John Mescall

Writer:
John Mescall

Art Director:
Pat Baron

Animation:
Julian Frost

Music:
Ollie McGill

Digital Team:
Huey Groves & Christian Stocker

Client:
Metro Trains

ivan's picture
ivan

Appreciated.

andylefty's picture
andylefty
4537 pencils

That is some sick shit- idea, animation and song. Wow wow wow.

Nike Diesel's picture
Nike Diesel
13385 pencils

I really love this campaign. So cute and catchy.

Alvarod's picture
Alvarod
25 pencils

Wow!

Roger Keynes's picture
Roger Keynes
5498 pencils

Smart way to Cannes :)

The Jobless Writer
Will Think for Salary

Roger Keynes's picture
Roger Keynes
5498 pencils

And it's just whizzed past 8 million YT views... close to double Melbourne's population! :)

The Jobless Writer
Will Think for Salary

MarkEU's picture
MarkEU
2 pencils
alausa's picture
alausa
1430 pencils

MarkEU, how is reporting historical facts any similar to this?

jebus's picture
jebus
494 pencils

I predict a gold lion for this little beauty.

punk's picture
punk
182 pencils

Very nice. Congratulations on pitching something like this to the client :)

Done!

danmarteen's picture
danmarteen
31 pencils

gold!

MattValenzuela's picture
MattValenzuela
214 pencils

Love it, it reminds me a little to happy tree friends tho

elliot's picture
elliot
42 pencils

Amazing stuff

Brainsugar's picture
Brainsugar
1613 pencils

- Oh please mummy! let me do like this little bean! It is so funny! Pleeeeaaasseeeee!

Are you sure it's a good communication towards children or a good communication towards Cannes jurys?

Brainsugar's picture
Brainsugar
1613 pencils

- Chipotle won with a cartoon! What about doing a cartoon?
- Yes good idea.

Brainsugar's picture
Brainsugar
1613 pencils
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