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MetLife Central

Agency: 
Published/Aired: 
October 2010
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Description: 

URL: http://metlifecentral.com/

Created by SapientNitro, the MetLife Central is an immersive digital experience featuring multiple touch screen engagements, a central hub online, prizes and digital souvenirs, and a centralized customer loyalty program. The in-venue elements feature a series of engagements and activities, including augmented reality and social media tie-ins, and are accessible on multiple touch screens ranging in size from 15” – 82.” The experience allows fans to seamlessly and intuitively navigate from one screen to another engaging with MetLife and enhancing their overall visit.

Advertising Agency: SapientNitro, USA
Engagement Lead: FK Funderburke
Creative Director: Derek Fridman
Creative Director: Casey Sheehan
Designer: Chris Cobb
Flash Lead: Matt Bedette
Flash: Matt Lewis
Technology Lead: Hunter Spence
Technologist: Kola Ashiru
PM: Anu Menon

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