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Mercedes-Benz: Young

Advertising Agency: Jung von Matt/next, Hamburg, Germany
Creative Directors: Stefan Walz, Bernd Krämer
Concept Design: René Lamberti, Leif Abraham
Art Director: Veronika Bongartz
Design: Philip Bartsch, Alexander El-Meligi
Released: June 2008

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16 comments

funky_frogii's picture
funky_frogii
2536 pencils

very good....

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
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dshott's picture
dshott
475 pencils

The girls are put off straight away because everything the video says about this concept is "he can do this", "he can do that".
Good initial concept but I am personally not a fan. The application 'make your own video' doesn't look like you can do much with it, throw some sparkles about and make silly shapes pop from weird spaces. The car has much to much of a presence in the interaction. This could have worked much more subtly which would send the message "this is a cool little thing that is free, Mercedes did it" rather than "Mercedes reckon they know what young people think is cool"

Oh and the car is ugly.

Like the video question idea though, if it actually worked.

Guest's picture
Guest

muy lindo!!!

JJ10's picture
JJ10
5 pencils

Could you post the link please?

mkei's picture
mkei
8 pencils

impressive

bompa's picture
bompa
318 pencils

Very good. Nice work

Zidor's picture
Zidor
60 pencils

I'd rather play GTA...

Zidor's picture
Zidor
60 pencils

or Little Big Planet. Seems that you've been quite inspired.

Question: What does the consumer win?

Sorry but it doesn't work at all for me.

Dale's picture
Dale
370 pencils

I find the negative comments so far to be interesting. Duncan seems to be confusing the presentation here with the actual ad as far as the gender statements, but whatever. Zidor fails to see a consumer benefit in what appears to be a remarkably interactive and sustained communication. Are you seeing the same ad I did?

This is really good; in fact I suspect it's even better than that. I'm neither German, nor young, cool and hip but I suspect this 'electro-rock duo' is something that is what I'm not. What impresses me is that it is a concept that appears to be wholly integrated and actually targeting the audience. The concept feels solid and the execution is very well done.

I like it. I'd like it even better if I had a link to check it out for myself.

- The only thing more rare than a good ad is a good guest comment -

krautland's picture
krautland
3226 pencils

this seems neat judging from their presentation but I'm seriously bummed out that I can't see the actual website myself. someone please submit a link if you've got them, otherwise I'll just email someone at jvm myself.

duncan: they're german. they screwed up the translation in the video. cut'em some slack.

washiam's picture
washiam
445 pencils

It's cool ,but where is the link?

Guest's picture
Guest

a car driving around a block, some exploding objects and the possibility of changing the color of the car. look for yourself, I found it really boring.

heres the link:

http://www.mercedes-benz.de/content/germany/mpc/mpc_germany_website/de...

click Music video.

Guest's picture
Guest

good work but it doesn't match with glk consumers.
i don't think they even know the band digitalism or play video games.

krautland's picture
krautland
3226 pencils

now that I've seen the website I'm disappointed. there isn't much in terms of interactivity there. the camera angles are all predefined and mouseclicks only launch a few short sequences.

at least it's well executed.

JJ10's picture
JJ10
5 pencils

I agree with you

Guest's picture
Guest

Very cool: 8/10

I like it!

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