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Behind the Sites

Agency: 
Published/Aired: 
September 2012
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Description: 

Mercedes launches the new Mercedes A-Class with a global concept "The pulse of a new generation". So we came up with an interactive idea using the entire web as a living game board. Visit the website http://newaclass.be/ and try to find the new A-Class behind the websites you're on.

Advertising Agency: BBDO, Brussels, Belgium
Creative Director: Jan Dejonghe
Art Director: Frederic Zouag
Copywriter: Nicolas Gaspart
Account Team: Bracke Valérie, Depreter Marleen, Van de Wiele Sander
Graphic Designer: Delaleu Virginie
TV Producer: Van Poeck Nicolas
Post-production: Mainframe & The Fridge
Sound Design: Raygun
Digital project leader: Has Wouter / Dreams & Creations

Comments (5)

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Highest Rated

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Grrrr
1961 Activity Scores

For one year? Why?

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