All Terrain Banner

June 2013
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To show off the all-terrain capabilities of the Mercedes G-Class 4x4, BBDO Belgium got together with Adhese (who deliver ad serving technology for publishers and advertisers) to create a first in mobile and responsive advertising. They developed a leader board banner exclusively for tablets. The banner reacts to the position of the mobile device that it’s viewed on.

The leader board banner shows a G-Class 4x4 driving off-road. As soon as the tablet is turned, the website reverts to a horizontal position, while the banner doesn’t. Instead it stays in its original position, creating the impression that the Mercedes G-Class 4x4 is climbing an almost vertical slope. By clicking on the banner, the consumer can book a test drive instantly.

The banner can be seen here (tablets only)

Advertising Agency: BBDO, Belgium

Creative Director: Jan Dejonghe

Copywriters: Michiel Baeten, Arnaud Pitz

Art Directors: Frédéric Delouvroy, Sebastien De Valck

Client Services Director: Valérie Bracke

Account Manager: Marleen Depreter

Agency Producer: Roxane Lemaire
Ad serving company: Adhese
Banner development: AdSomeNoise

3D Production Company: GRID

Comments (2)

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Highest Rated

monoliz's picture
1304 Activity Scores

small great idea