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Mercedes A-Class: Behind the Sites

Mercedes launches the new Mercedes A-Class with a global concept "The pulse of a new generation". So we came up with an interactive idea using the entire web as a living game board. Visit the website http://newaclass.be/ and try to find the new A-Class behind the websites you're on.

Advertising Agency: BBDO, Brussels, Belgium
Creative Director: Jan Dejonghe
Art Director: Frederic Zouag
Copywriter: Nicolas Gaspart
Account Team: Bracke Valérie, Depreter Marleen, Van de Wiele Sander
Graphic Designer: Delaleu Virginie
TV Producer: Van Poeck Nicolas
Post-production: Mainframe & The Fridge
Sound Design: Raygun
Digital project leader: Has Wouter / Dreams & Creations
Published: September 2012

5 comments

lihtenstein's picture
lihtenstein
31 pencils

el classico!!!!

timesashes's picture
timesashes
77 pencils

i'm really curious how many people will actually spend the time everyday to look for it....as only one person gets the car

zouz08's picture
zouz08
203 pencils

you don't know what people could do to win a car.

come on, check our website:
www.fredandnico.com

befriendly's picture
befriendly
10 pencils

Yeah, no kidding. For a new Mercedes-benz, people would do about anything.

Grrrr's picture
Grrrr
1963 pencils

For one year? Why?

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