Mellow Mushroom Pizza Bakers: @mellowmushroom follows @acplyler

Mellow Mushroom is a pizza place with a laid-back Hippie mentality and a rather stoned-looking mushroom for a mascot. As they grew to 130 stores in over 100 US cities, they wanted to get more followers on Twitter. So they told people "if you follow us, we’ll follow you". What they didn’t mention was that they'd be doing it in real life. For real. In the company’s creepy mushroom costumes.

Advertising Agency: Fitzgerald+CO, USA
Chief Creative Officer: Noel Cottrell
Executive Producer: Christine Sigety
Creative Director / Copywriter: Mitch Bennett
Creative Directors / Art Directors: Wes Whitener, Brad Sarmiento
Art Director: Juliana Lynch
Digital Producer: Gideon Cohen
Production Company: Arts & Sciences
Directors: Adam Brodie, Dave Derewlany / Adam & Dave
Producer: Alex Waite
DP: Benn Martenson
Executive Producer: Marc Marrie
Managing Director: Mal Ward
Editorial: Arcade Edit
Editor: Greg Scruton
Post Producer: Denice Hutton
Executive Producer: Nicole Visram
Assistant: Luc Giddens
Managing Partner / EP: Damian Stevens
Sound: Acoustech
Sound Engineer: Gopal Swamy
Online / FX: Airship
Artists: Austin Hickman-Fain, Chris Homel, Matt Lydecker
Managing Partner / EP: Damian Stevens
EP: Nicole Visram

October 2012


DesignDine's picture
1313 pencils

Not bad.

jmills25's picture
12 pencils

It was decent.

kleenex's picture
41166 pencils


CommandZ's picture
2498 pencils


MichelMichal's picture
402 pencils

A creepy mushroom but a great idea.

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