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Medion Erazer: InGame Radio Commercials

Three radio commercials aired within games:
In game radio ad MP3: Soldier
In game radio ad MP3: Erazer
In game radio ad MP3: Monster

Advertising Agency: Tequila Duesseldorf, Germany
Creative Directors: Kai Röffen, Fabian Kirner
Art Directors: Sebastian Schnell, André Heinrichs
Copywriters: Tobias Feige, Michael Manke, Gregor Willimski
Additional credits: Pirates´n Paradise, 3Klang, Nicola Brown (V/O)
Released: November 2008

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6 comments

ivan's picture
ivan

Here is the viral for the same game system posted earlier: http://adsoftheworld.com/media/tv/medion_erazer_sissyfight

Ivan Raszl, admin of AotW

sirvan's picture
sirvan
29870 pencils

I'm not sure I would want some marketer invading my Game space trying to sell me stuff....

+++

"I love some things, and don't love some other things."

Dale's picture
Dale
370 pencils

Sirvan brings up a valid point. I'm not a gamer myself, but this made me cringe when I watched it. This isn't guerilla marketing, it's spam.

Ads have been cleverly placed in games before but they work within the game rather than interrupt it. I can only imagine how this will be received and I don't think it will be with 'compliments'.

- The only thing more rare than a good ad is a good guest comment -

NastyJester's picture
NastyJester
744 pencils

Agree with all comments. I imagine people play World of Warcraft to lose themselves in a fantasyland of axes and dragons and magical spells... only to have the illusion shattered by some fucker (excuse me Ivan) trying to sell them a new PC. Like with the Peugeot Demolition ads... it’s a bad time to try to sell something to somebody:

http://adsoftheworld.com/media/outdoor/peugeot_demolition_bonus_sign_1

Wordnerd's picture
Wordnerd
6662 pencils

right. i don't believe a word about positive compliments. there is already spamming all over these games - being lured into such an ad is pissing people off. plus this effect is microscopic.

Guest's picture
Guest

Yeah I'm a gamer and though I've never come across something as intrusive as that, I reckon it's pretty harsh.

The best ads I've experienced in games is where they are seamlesly integrated into the enviroment or add to the texture or the feel of the game. Otherwise it just rips you out of the fantasy and destroys the illusion.

I remember Battlefield 2142 actually invited players to come up with some futuristic posters which they incorporated into the maps.

That was good.

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