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McDonald's: The making of a chicken legend

Advertising Agency: Razorfish, London, UK
Chief Creative Officer: Daniel Bonner
Creative Director: Cyril Louis
Copywriter: Adam King
Art Director: Lewis Raven
Account Director: James Fox
Agency Producer: Mark Andrews
Designer: Yawming Wong
Production: Goodboy
Released: July 2014

8 comments

Pete R.'s picture
Pete R.
1877 pencils

How is this relevant to the burger?

Art & Illustration

DameWallis's picture
DameWallis
52 pencils

It's as relevant to the burger as the Olympics are to McDonald's 'food'.
Your relevancy has no power here.

Insight2013's picture
Insight2013
3 pencils

fun to watch. but makes absolutely no sense... or is it just me?

shouldn't be a chicken on that RC car, so that the chicken could become a legend? :)

kleenex's picture
kleenex
32230 pencils

It is all about that super duper all important extra special new sandwich from McDoanlds that is called a chicken legend.

chaparroamigo's picture
chaparroamigo
236 pencils

So bad, the car are holded by someting, a dron.. i dont know... its fake and is not relevant for the sandwich! Bad

damnson's picture
damnson
8146 pencils

Yeah, we all hate when things are "holded by a dron"...

An axe murderer of ads.

Marcao's picture
Marcao
2410 pencils

Doesn't even help with selling burgers. Lame stunt.

Ayeyahyah's picture
Ayeyahyah
498 pencils

what!?

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