McDonald's: The making of a chicken legend

Advertising Agency: Razorfish, London, UK
Chief Creative Officer: Daniel Bonner
Creative Director: Cyril Louis
Copywriter: Adam King
Art Director: Lewis Raven
Account Director: James Fox
Agency Producer: Mark Andrews
Designer: Yawming Wong
Production: Goodboy
Released: July 2014


Pete R.'s picture
Pete R.
2189 pencils

How is this relevant to the burger?

Art & Illustration

DameWallis's picture
52 pencils

It's as relevant to the burger as the Olympics are to McDonald's 'food'.
Your relevancy has no power here.

Insight2013's picture
3 pencils

fun to watch. but makes absolutely no sense... or is it just me?

shouldn't be a chicken on that RC car, so that the chicken could become a legend? :)

kleenex's picture
37437 pencils

It is all about that super duper all important extra special new sandwich from McDoanlds that is called a chicken legend.

chaparroamigo's picture
236 pencils

So bad, the car are holded by someting, a dron.. i dont know... its fake and is not relevant for the sandwich! Bad

damnson's picture
10928 pencils

Yeah, we all hate when things are "holded by a dron"...

An axe murderer of ads.

Marcao's picture
3008 pencils

Doesn't even help with selling burgers. Lame stunt.

Ayeyahyah's picture
498 pencils


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