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The making of a chicken legend

Agency: 
Published/Aired: 
July 2014

LEGENDARY STUNT -- 'FEARLESS: THE MAKING OF A CHICKEN LEGEND'

Description: 

Digital advertisment created by Razorfish, United Kingdom for McDonald's, within the category: Food.

Advertising Agency: Razorfish, London, UK
Chief Creative Officer: Daniel Bonner
Creative Director: Cyril Louis
Copywriter: Adam King
Art Director: Lewis Raven
Account Director: James Fox
Agency Producer: Mark Andrews
Designer: Yawming Wong
Production: Goodboy

Comments (8)

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Highest Rated

Ayeyahyah's picture
Ayeyahyah
Activity Score 482

what!?

Pete R.'s picture
Pete R.
Activity Score 3412

How is this relevant to the burger?

DameWallis's picture
DameWallis
Activity Score 52

It's as relevant to the burger as the Olympics are to McDonald's 'food'.
Your relevancy has no power here.

Insight2013's picture
Insight2013
Activity Score 3

fun to watch. but makes absolutely no sense... or is it just me?

shouldn't be a chicken on that RC car, so that the chicken could become a legend? :)

kleenex's picture
kleenex
Activity Score 46010

It is all about that super duper all important extra special new sandwich from McDoanlds that is called a chicken legend.

chaparroamigo's picture
chaparroamigo
Activity Score 234

So bad, the car are holded by someting, a dron.. i dont know... its fake and is not relevant for the sandwich! Bad

damnson's picture
damnson
Activity Score 11517

Yeah, we all hate when things are "holded by a dron"...

An axe murderer of ads.

Marcao's picture
Marcao
Activity Score 3029

Doesn't even help with selling burgers. Lame stunt.

Ayeyahyah's picture
Ayeyahyah
Activity Score 482

what!?

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