McDonald's: The making of a chicken legend

Advertising Agency: Razorfish, London, UK
Chief Creative Officer: Daniel Bonner
Creative Director: Cyril Louis
Copywriter: Adam King
Art Director: Lewis Raven
Account Director: James Fox
Agency Producer: Mark Andrews
Designer: Yawming Wong
Production: Goodboy
Released: July 2014

Related videos by Shutterstock


Pete R.'s picture
Pete R.
1409 pencils

How is this relevant to the burger?

Art & Illustration

DameWallis's picture
52 pencils

It's as relevant to the burger as the Olympics are to McDonald's 'food'.
Your relevancy has no power here.

Insight2013's picture
3 pencils

fun to watch. but makes absolutely no sense... or is it just me?

shouldn't be a chicken on that RC car, so that the chicken could become a legend? :)

kleenex's picture
26796 pencils

It is all about that super duper all important extra special new sandwich from McDoanlds that is called a chicken legend.

chaparroamigo's picture
116 pencils

So bad, the car are holded by someting, a dron.. i dont know... its fake and is not relevant for the sandwich! Bad

damnson's picture
3791 pencils

Yeah, we all hate when things are "holded by a dron"...

Marcao's picture
2223 pencils

Doesn't even help with selling burgers. Lame stunt.

Ayeyahyah's picture
364 pencils


Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments