McDonald's: Kick the Trash

Check out the microsite and the video too.

This viral campaign encourages youngsters in a playful way to stop littering the area outside McDonald's restaurants. To accomplish this we let the users slip into the role of tricky street kickers. They can map their own face into the video and kick the trash in the bin to win tickets for the Fifa World Cup in South Africa.

Advertising Agency: Neue Digitale/Razorfish, Berlin, Germany
Creative Director: René Lamberti
Art Director: Ricardo Santos
Concept: Alexander Ardelean, Mike Kotsch, Franziska Zeidler
Copywriter: Franziska Zeidler
Technical Director: Paul Schmidt
Technical Concept: Mathis Moder, Richard Olsson, Paul Schmidt
Development /Programming: Christian Lickert, Richard Olsson, Anja Lehmann, Andreas Raßloff, Mirjam Guderley
Managing Director: Sven Küster
Client Service Director: Mathias Sinn
Account Manager/ Project Leader/ Client Contact: Norman Rockmann
Projectmanager: Lukas Kammerer
Special support: Martina Transtrom
Film Production: Superglue, London