Check out the site: http://www.facebook.com/McDonaldsCanada
Advertising Agency: Fjord, Cossette, Toronto, Canada
Creative Director: Philip Khosid
Art Director: Jesse Perason
ACD/Copywriter: Josh Budd
Published: July 2010
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6 Comments
Awesome!
Wow. A vote thru facebook and it raises a balloon.
Move over Old Spice...
Wow, apseudobeing. Nice way to compare a small-budget campaign to a large one. Old Spice didn't move the needle on their market share, by the way. So yeah, maybe it is time that Old Spice moves over...
Can't believe the Quarter Pounder won!
Nice integration between digital and outdoor!
Love how this involves consumers. I am surprised at the outcome!!!