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McDonald's Canada: Spark

In this made for internet pre-roll ad, the sauce from McDonald's new Spicy Thai McBistro sandwich drips and ignites the playhead below. We watch as a spark moves along with the timing of the video player until it ignites the whole frame.

Advertising Agency: Cossette, Toronto, Canada
Creative Directors: David Daga, Matthew Litzinger
Art Director: Angela Sung
Copywriter: Rachel Abrams
Director: Common Good
Published: February 2013

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4 comments

DesignDine's picture
DesignDine
1304 pencils

Like it. They had no intentions to make it complicated.

kleenex's picture
kleenex
22858 pencils

WHY IS THIS not in the USA!?!?!?!?!?!

mark3r's picture
mark3r
1937 pencils

Cool.

:::MARK3R:::

pj_ddb's picture
pj_ddb
17 pencils

Yes. It's cool. And scary.

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