McCann Lowe: Christmas & New Year action, Leftovers from the heart
The fridge of McCann Lowe was full of leftovers after the Christmas & New Year festivities. It was a shame to simply throw them all away... So we organised our own leftovers auction online for Samu Social. An organisation that gives food and helps homeless people.
Advertising Agency: McCann Lowe, Brussels, Belgium
Creative Directors: Benoit Hilson, Olivier Roland
Creatives: Arnaud Piette, Catherine Hermans, Jeremie Goldwasser, Valerie Maes
Photographer: Marcel Veelo
Webdesign: Greg Pin
Published: January 2011