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Mccann Erickson: Puppkids probono

A viral wanted campaign for Mccann Erickson creative department, using the insight that at the end of every year, when the deadline for creative festivals is almost over, agencies start making Probono ghosts in order to win prizes.

Advertising Agency: Mccann Erickson, Tel-Aviv, Israel
Creative Director: Tal Perelmuter
Art Director: Dana Moshkowitz
Copywriters: Yoav Hebel, Asaf Zelicovitch
Director: Ami Alush
Published: December 2011

6 comments

ralphapoter's picture
ralphapoter
34 pencils

funny! i love it

kleenex's picture
kleenex
32989 pencils

well that was different.

macnell's picture
macnell
169 pencils

..........

sambuca's picture
sambuca
1066 pencils

its the new planking

ape's picture
ape
2 pencils

This is so low, I need a copywriter to express my disgust.

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