Advertisement

DriverVille

Agency: 
Published/Aired: 
July 2010
To Like please login or register
4
38

Also From This Campaign (1 items)

Description: 

Check out the site:
http://facebook.com/mazda (US)
http://facebook.com/mazdacanada (Canada)

Beginning today, July 28th Mazda North American Operations (MNAO) will launch the 2011 MAZDA2 in North America with a branded social game on Facebook. Called DriverVille and created by Doner, the game showcases the MAZDA2, positioned as Zoom-Zoom Concentrated: compact and efficient, yet packed with style and substance. Built around the Zoom-Zoom Concentrated theme, DriverVille puts consumers in a virtual world to learn about and compete with the eco-friendly, fun-to-drive, five-door hatchback in a sweeping social adventure.

User-Experience: Andrew Heaton.

Advertising Agency: Doner, USA
Co-CEO, Chief Creative Officer: Rob Strasberg
Executive Creative Director Interactive: Justin Smith
Executive Creative Director: Steve Chavez
Associate Creative Director: Jason Jakubiak
Contributing Art Directors: Samuel Conant, David Wysocki, Cristina D’Aristotile
Contributing Writers: Lori Bender, Lukasz Sokolewicz
Project Manager: John Hoinville
Project Manager: Amy Swain
Production Company: FRIMA
Account Director: Kerrin Kramer
VP, Group Account Director: Dan Keefe
Account Director: Katrina Fraze
SVP, Integrated Production: Kurt Kulas
Account Manager: Peter Corsello
Senior Business Manager: Jeanne Webber
Production Operations Manager: Amy Swain
Digital Strategist: Rachel Leith
SVP, Director of Operations: Ann Wood

Comments (2)

Log in or register to post comments

Highest Rated

ScottaY's picture
ScottaY
36 Activity Scores

O_o
*goes to try out the game*

Advertisement

20% Off Sale at iStock until Sept 30, 2016