Lollipop Bling

September 2010


ClickFire Media has partnered with Elizabeth Arden to launch an interactive website featuring augmented reality (AR) for the introduction of Mariah Carey's Lollipop Bling candy-inspired fragrance collection. The heart of the website, which includes Away3D Flash components, is a rotating 3D bank of stylized, candy-themed skyscrapers which were inspired by the singer's New York City hometown skyline, and evocative of a set design for one of Mariah's iconic videos. The unique collection of buildings features a constantly updated video billboard and acts as a clickable menu leading to more information on the three fragrances, a news ticker, a "what's new" blog, interactive games and links to request updated information.

Interactive Design Studio: ClickFire Media, USA
Creative Director: Nick Agderian
Design: Claudeland Louis
3D Modeling: David Johnson, Jane Kim, Damion Murray
Technical Lead / Development: Jason Tordsen
Flash Developer(s): Damion Murray, Matt DeSimone
Server Side Developer: Matt Wilber
Augmented Reality: Total Immersion
Sr. Producer: Ephraim Kehlmann
Producer: Matt DeSimone
Account Director: Lara DeSignor
Digital Strategist: Ann Quinn

Comments (5)

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Highest Rated

KDadá's picture
Activity Score 106


atb2005's picture
Activity Score 13557

Tacky, like Mariah's style. As soon as I saw those garish colors, I left the site. There have been other better augmented reality campaigns created recently.

Billoughsby's picture
Activity Score 5138

Yeah, you bailed at the right moment. I stuck around hoping something would happen through the third screen (seen above). But this interface feels stodgy and is surprisingly stingy with the eye-candy given how long it takes to load. Everything pops up in a small sub-window. Nothing unpredictable to be seen here.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Anonymous Author's picture
Anonymous Author
Activity Score 1541

I feel sick.

Write a wise saying and your name will live forever – Anonymous.

clayology com's picture
clayology com
Activity Score 245

Was this required? I mean...why on earth?

Ads u create needs Attention!!

KDadá's picture
Activity Score 106