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Maps

Published/Aired: 
September 2007
Description: 

Volvo has launched a new campaign site for the XC70. It’s the first campaign under the new brand theme ‘Life is better lived together’. To stress that people can take the four wheel drive everywhere, 70 XC70’s were placed on the most rugged, the most beautiful and the most remote areas all over the world. The challenge is to find all locations using Yahoo Maps, which is integrated into the campaign site. The first locations are not that hard to find, but it gets more difficult very quickly. To help people out some clues are provided.

Start the hunt: Volvo XC70 Game
Advertising Agency: Euro RSCG 4D Amsterdam, The Netherlands

Comments (5)

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Highest Rated

Rajib's picture
Rajib
Activity Score 369

Good Website

Guest glamboy's picture
Guest glamboy

I don't like it at all... too 80's ad

ivan's picture
ivan

Click the link. Play the game!

corporal_hicks's picture
corporal_hicks
Activity Score 365

It's not an ad, it's a website.

laylowmoe's picture
laylowmoe
Activity Score 328

Hahahahahahaha!

What a downright moronic comment. (His, not yours.)

Rajib's picture
Rajib
Activity Score 369

Good Website

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