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Manos Unidas campaign against hunger: #FoodShareFilter

We've all taken pictures of food and posted them on Instagram. But now, if you want to share your food with those who really need it, @ManosUnidasONGD has created a filter for your pics: the money you pay for downloading the app will go to programs against hunger. Go to www.foodsharefilter.com for more details.

Advertising Agency: DDB, Spain
General Creative Director: José María Roca de Vinyals
Creative Director: Nerea Cierco
Copywriter: Tino Barreiro
Art Director: Ariadna Castells
Social Media Director: Thais Ruiz de Alda
Account Director: Mariona Cruz
Account Executive: Estitxu Julián
Technical Director: Emilio González
Production: RSB Media

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6 comments

kleenex's picture
kleenex
26435 pencils

not a bad idea.

driving's picture
driving
424 pencils

like.

MattValenzuela's picture
MattValenzuela
185 pencils

You must pay only at the download of the app?

tinobt's picture
tinobt
15 pencils

Yes Mavalen, only at the download the app. The cost of the $0.99 download from the App Store and $1.16 on Google Play gets donated to an agricultural program in El Salvador run by Manos Unidas.

tinobt's picture
tinobt
15 pencils

Yes Mavalen, only at the download the app. The cost of the $0.99 download from the App Store and $1.16 on Google Play gets donated to an agricultural program in El Salvador run by Manos Unidas.

lucyset's picture
lucyset
238 pencils

Good but requires to many steps after the first download. Probably people will just use it once and that's it before they return to just using Instagram.

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