Malmö Hardware Store: ToolPool

Malmö Hardware Store needed an idea to be able to compete with the giant home improvement chains that are taking over the market. We learned that the stores main earnings comes from supplies, not from expensive tools. So we created ToolPool. It works just like a carpool, but with tools. And it's for free. All we ask in return is that you share our message on Facebook. During the very first month, ToolPool received extensive media coverage, over 600 members and sales in the store increased by 25%.

Advertising Agency: The Fan Club, Malmö, Sweden
Creative Director: Christian Barrett
Art Directors: Markus Lindsjö, Martin Ohlsson
Copywriters: Gustav Johansson, Ida Backman
Account Executive: Klas Oskarsson
Account managers: Peter Andersson, Rebecka Hjort
Public Relations: Ola Obrant Andreasson
Graphic Designers: Helena Ivarsson, Björn Kongslöv
Strategy: Ulla-Karin Barrett
Developer: Ehsan Pourhadi
Intern: Fanny Freimann

December 2012


kleenex's picture
41140 pencils

Well I am going to say the idea worked.

stickynotes's picture
1094 pencils

sharing is simply caring. very sympathic and true campaign.

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