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The Force of Typography

Agency: 
Published/Aired: 
April 2012
Description: 

These posters come from the great love of H-57 for Star Wars and typography. We chose the three most important characters from the saga of George Lucas’ – Star Wars (Darth Vader, Yoda and a Stormtrooper) and decided to only use typographic elements for our project. Thanks to the appreciation and support of Lucasfilm, posters were put up for sale on ebay, donating the entire proceeds to the Make-A-Wish Italy, non-profit organization that realizes the wishes of children with serious illnesses. Each individual character had 300 copies printed on paper, which were then stamped and numbered. A large event was then held in Milan where the special limited edition posters printed on canvas were sold (11 copies per character). The whole project was made possible thanks to the passion and commitment of Lucasfilm and Make-A-Wish Italy and also the generosity of all those who bought the poster. Thanks to all.

Exhibition Manager: Francesco Guerrera / FirstFloorUnder.com

Advertising Agency: H-57 Creative Station, Milan, Italy
Creative Directors: Matteo Civaschi, Gianmarco Milesi
Art Directors: Anna Barisani, Alessandra Miatello, Elena Scanferla
Photographers: Alice Pedroletti, Luca Fontana
Account Director: Sabrina Di Gregorio
Motion Graphic: Matteo Inchingolo

Comments (10)

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Highest Rated

Dandanyevy's picture
Dandanyevy
Activity Score 4

I saw the poster when released and dind`t care about buying it. For me it looks like everithing came as a coincidece.
I like the overall idea but seem to be a litter be risky and complicated just to sell a poster.
Jejejej it is a very common idea i made these ones 5 years while was staring school.

http://www.behance.net/gallery/FONT-FAUNA/3348503

Hadrons's picture
Hadrons
Activity Score 6017

Nice experiment :-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

The idea is selling a poster? No thanks...

termokop's picture
termokop
Activity Score 8

I made these 3 years ago. I think the resemblence is a bit scary!
http://www.konski.dk/idea.html

What do you think?

Dandanyevy's picture
Dandanyevy
Activity Score 4

I saw the poster when released and dind`t care about buying it. For me it looks like everithing came as a coincidece.
I like the overall idea but seem to be a litter be risky and complicated just to sell a poster.
Jejejej it is a very common idea i made these ones 5 years while was staring school.

http://www.behance.net/gallery/FONT-FAUNA/3348503

kleenex's picture
kleenex
Activity Score 43349

A nice feel good video.

Isbaish's picture
Isbaish
Activity Score 22

Poor idea. Doesn't deserve such a long case history.

Solansky's picture
Solansky
Activity Score 6

Boring and weak idea. Next.

Steeez's picture
Steeez
Activity Score 104

It's not an ad - it's graphic design... so why does everyone say poor idea?? It sounds like it turned out pretty good to me. It started as a couple posters and turned into a great charity fund raiser. I think that's a win.

Jamaiscontent's picture
Jamaiscontent
Activity Score 3

great idea ! and congratulations for having supported Make-A-Wish Foundation of Italy

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