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MAG-LITE: Earth Hour

Advertising Agency: M&C Saatchi Abel, Johannesburg, South Africa
Creative Director: Gareth Lessing
Art Director: Nick Liatos
Copywriter: Mick Shepard
Illustrator: Blade Works
Published: March 2014

5 comments

Pete R.'s picture
Pete R.
1794 pencils

Is it ok to waste batteries during earth hour?

Art & Illustration

damnson's picture
damnson
7470 pencils

Whatever.

An axe murderer of ads.

morse's picture
morse
16265 pencils

It is not that clear it's light painting. But I'm guessing it is.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
30976 pencils

could be light painting or a special font to look like and electric cord..

Marcao's picture
Marcao
2382 pencils

Wow, what's the point of this?

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