Unboxing – A 12 H Art Hack

January 2014
To Like please login or register

Also From This Campaign ( items)


Magine is the future of TV, a new Internet based TV service from Sweden. Because it's wireless you no longer need a set top box to watch your favourite TV programs. All you need is an Internet connection. With Magine you can watch 40 TV channels, for example BBC World News, BBC Entertainment, CNN, Eurosport on all kinds of screens. Use your computer, iPhone, iPad or Smart TV. The Magine app is also pre-installed in LG, Philips and Samsung Smart TV’s. The art event “Unboxing – A 12 Hour Art Hack” took place in an art gallery in Stockholm during 12 hours 9-10 January 2014. By using 5 fixed cameras in the ceiling we were able to show the artists creative process and how they were able to turn old electronics into new and interesting contemporary art.

Advertising Agency: Magine, Stockholm, Sweden
Country Manager Sweden: Alexander Jamal
Copywriters: Karl Fredrik Mattsson, Jörgen Kjellgren
Art Director: Lina Johansson
Photographer: Karl Beckström
Additional credits: Simon Lublin, Emelie Sundwall, Anna Lundvall

Comments (3)

Log in or register to post comments

Highest Rated

jodamo5's picture
18 Activity Scores

I don't think the banana art piece saved much of the set top box from going to ewaste!

I run an online marketing agency in Hamilton, New Zealand.


20% Off Sale at iStock until Sept 30, 2016