Mad Men Season 4: Mad Men ad
Picture this: Don Draper and his team are creating a new ad campaign. And this time, it’s all about you. To introduce Mad Men Season 4 in the Netherlands (distributed by A-Film), we created a Mad Men Ad application on Facebook. In this application, the entire cast of Sterling Cooper Draper Price is ready to create a new ad campaign in which you play the starring role. The best ads will run in the Dutch magazine BLVD Man and on billboards in Amsterdam. www.madmenad.nl.
Advertising Agency: Greenberry, Utrecht, The Netherlands
Creative Director: Alain Dujardin
Art Director: Jan Heijnen
Copywriter: Alain Dujardin
Strategy: Jan-Willem van Beek
Interaction Design: Bas van Bokhorst
Flash production: Fetch!
Account: Michael de Kruijf
Published: June 2011