Lynx Dry: Girls Look Hot, Wet. Guy's Don't
Check out the site: http://lynxeffect.com.au/dry/
To promote the Lynx Dry deodorant range, we had to remind consumers that " Girls Look Hot Wet. Guy's Don't". So we proved it, with an interactive experience that treats the audience to slow motion footage of girls getting saturated - so long as they can keep the guy dry!
Advertising Agency: Soap Creative, Sydney
Creative Director: Brad Eldridge
Art Director: Dhani Sutanto
Copywriter: Alex Bodman
Tech: Jim Boswell, Mark Fennell
Strategy: Ross Raeburn,
Producers: Alice Le, Josh Hunt
Published: May 2010
12 Comments
Can't disagree with that insight! ;-)
http://twitter.com/royschellekens
Hate advertising? Make better ads.
That's so smart. That will surely separate guys from their work for some time.
http://jackmancer.com/
http://twitter.com/jackmancer/
Nice
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
*Guys don't* not Guy's don't .
Zoooooooooooooooom..............................*thapaaak* OWWW!! I cannot pass through walls!!!! Now bring that person who says this world is an illusion!! :X :P
nice insight. horrible art direction!
These girls (or as we learned girl's) :) are not hot!
Another idiocy of AXE with an ugly guy and a minor model.
Lynx usually choose average looking guys for their campaigns so that more of the target market can relate to an "everyday" day who is "punching above their weight" and who without the use of lynx would not be able to land such a woman.
And idiocy?
Ok guys... What did we learn from this?
We learned that effectiveness of this deodorant doesn't last more than one minute.
Kudos!
Say my name, say my name...
Done, way before. http://www.youtube.com/watch?v=hARkmcZvfoE&feature=related
BEST AD EVER!!!!