Lynx Dry: Girls Look Hot, Wet. Guy's Don't

Check out the site: http://lynxeffect.com.au/dry/

To promote the Lynx Dry deodorant range, we had to remind consumers that " Girls Look Hot Wet. Guy's Don't". So we proved it, with an interactive experience that treats the audience to slow motion footage of girls getting saturated - so long as they can keep the guy dry!

Advertising Agency: Soap Creative, Sydney
Creative Director: Brad Eldridge
Art Director: Dhani Sutanto
Copywriter: Alex Bodman
Tech: Jim Boswell, Mark Fennell
Strategy: Ross Raeburn,
Producers: Alice Le, Josh Hunt
Published: May 2010

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12 comments

royschellekens's picture
royschellekens
390 pencils

Can't disagree with that insight! ;-)

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

That's so smart. That will surely separate guys from their work for some time.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

jay_ad_dictate's picture
jay_ad_dictate
81 pencils

*Guys don't* not Guy's don't .

Zoooooooooooooooom..............................*thapaaak* OWWW!! I cannot pass through walls!!!! Now bring that person who says this world is an illusion!! :X :P

Guest's picture
Guest

nice insight. horrible art direction!

Guest's picture
Guest

These girls (or as we learned girl's) :) are not hot!

Hiperion's picture
Hiperion
3138 pencils

Another idiocy of AXE with an ugly guy and a minor model.

jradh's picture
jradh
2 pencils

Lynx usually choose average looking guys for their campaigns so that more of the target market can relate to an "everyday" day who is "punching above their weight" and who without the use of lynx would not be able to land such a woman.

Hiperion's picture
Hiperion
3138 pencils

And idiocy?

R U serious's picture
R U serious
405 pencils

Ok guys... What did we learn from this?

We learned that effectiveness of this deodorant doesn't last more than one minute.

Kudos!

Say my name, say my name...

Guest's picture
Guest
SteamedGiraffe's picture
SteamedGiraffe
20 pencils

BEST AD EVER!!!!

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