Lynx Dry: Girls Look Hot, Wet. Guy's Don't

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To promote the Lynx Dry deodorant range, we had to remind consumers that " Girls Look Hot Wet. Guy's Don't". So we proved it, with an interactive experience that treats the audience to slow motion footage of girls getting saturated - so long as they can keep the guy dry!

Advertising Agency: Soap Creative, Sydney
Creative Director: Brad Eldridge
Art Director: Dhani Sutanto
Copywriter: Alex Bodman
Tech: Jim Boswell, Mark Fennell
Strategy: Ross Raeburn,
Producers: Alice Le, Josh Hunt
Published: May 2010


royschellekens's picture
390 pencils

Can't disagree with that insight! ;-)

Hate advertising? Make better ads.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

That's so smart. That will surely separate guys from their work for some time.

jay_ad_dictate's picture
81 pencils

*Guys don't* not Guy's don't .

Zoooooooooooooooom..............................*thapaaak* OWWW!! I cannot pass through walls!!!! Now bring that person who says this world is an illusion!! :X :P

Guest's picture

nice insight. horrible art direction!

Guest's picture

These girls (or as we learned girl's) :) are not hot!

Hiperion's picture
3138 pencils

Another idiocy of AXE with an ugly guy and a minor model.

jradh's picture
2 pencils

Lynx usually choose average looking guys for their campaigns so that more of the target market can relate to an "everyday" day who is "punching above their weight" and who without the use of lynx would not be able to land such a woman.

Hiperion's picture
3138 pencils

And idiocy?

R U serious's picture
R U serious
411 pencils

Ok guys... What did we learn from this?

We learned that effectiveness of this deodorant doesn't last more than one minute.


Say my name, say my name...

Guest's picture
SteamedGiraffe's picture
20 pencils


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