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Lupine Lighting System: The brightest online ad

Instead of just promoting the product we created a unique cross promotion between the BIKE Online Magazine and Lupine: Subscribers of BIKE could only read their magazine if they turned on the Lupine Bike Lamp. 100% attention for the product in use was only a beginning: Readers who shared the idea in their social networks automatically distributed a link to a sneak preview, where the Lupine Lamp only illuminated a smaller part of the magazine. To read the whole magazine users were asked to order a trial subscription.

Advertising Agency: Publicis, Munich, Germany
Client Service Director: Andrea Kohlndorfer
Executive Creative Director: Stephan Ganser
Art Director: Andreas Fisser
Concept: Andreas Fisser, Guido Faust, Sascha Dreschinski
Copywriters: Guido Faust, Sascha Dreschinski
Head of Digital Operations: Andreas Becker / Delius Klasing Interactive
Photographer: Michael Braune / Fotodesign Braune
Junior Art Buyer: Barbara Dennerlöhr
Producer: Stefan Pulster
Editor: Carolina Pereira
Director: Philipp Lenner / Rocket Studios Medienproduktion
Audio: Oliver Vorderbrügge / Orange Sound
Speaker: John Julian

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8 comments

oscarvera's picture
oscarvera
44 pencils

"brilliant"

runffm's picture
runffm
101 pencils

excellent connection!

kleenex's picture
kleenex
22668 pencils

Brilliant!!!

rigaer57a's picture
rigaer57a
3 pencils

cool! well done, guys!

Fellpuppe's picture
Fellpuppe
3 pencils

Excellent!!!

rrgoto8's picture
rrgoto8
175 pencils

Cool idea.

rrgoto8's picture
rrgoto8
175 pencils

Cool idea.

lucyset's picture
lucyset
238 pencils

well thought through

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