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Imaginaria app

Agency: 
Published/Aired: 
May 2012
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Description: 

When people read books they are transported to another place. To imaginary places. Imaginaria is an app created by Livraria da Vila Bookstore where people can make check-in every time they are reading books. Then, people can share the imaginary places they are on Facebook and Twitter. The more check-in users make, the more points they earn. And the more points they earn, the more discounts they will have at the bookstore.

Advertising Agency: JWT, Brazil

Comments (6)

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Highest Rated

butoke's picture
butoke
99 Activity Scores

Nice concept. The line "lonely reading habit" makes it seem uncool, though any reading habit is great in general.

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