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Livraria da Vila Bookstore: Imaginaria app

When people read books they are transported to another place. To imaginary places. Imaginaria is an app created by Livraria da Vila Bookstore where people can make check-in every time they are reading books. Then, people can share the imaginary places they are on Facebook and Twitter. The more check-in users make, the more points they earn. And the more points they earn, the more discounts they will have at the bookstore.

Advertising Agency: JWT, Brazil

Published: 
May 2012

6 comments

kleenex's picture
kleenex
39669 pencils

I like the concept.

ItMatters's picture
ItMatters
2169 pencils

Intriguing.

alausa's picture
alausa
1426 pencils

Check-in: Westeros. Nice!

gonndo's picture
gonndo
1094 pencils

Cool use of media, very clever. Thumbs up to you all!!!!

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

butoke's picture
butoke
99 pencils

Nice concept. The line "lonely reading habit" makes it seem uncool, though any reading habit is great in general.

butoke's picture
butoke
99 pencils

Nice concept. The line "lonely reading habit" makes it seem uncool, though any reading habit is great in general.

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