Advertisement
Published/Aired: 
January 2014
Description: 

The iconic trams of Lisbon do not go unnoticed to anyone. Neither they nor the wires that provide them with energy and that are spread across the city's most charismatic neighborhoods. Still, Leo Burnett Lisboa looked at these in a different way and saw a typography in its complex mesh. And like that, with the support of the Lisbon City Council, the official font Lisbon was born. On the website lxtype.pt, where it can be explored and downloaded for free, everyone can test the font and find out a place associated with each letter, transforming words in spontaneous and personalized guides of the city. To spread the idea, a film was created and directed internally by Hugo Lage and with a soundtrack kindly provided by Dead Combo.

Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Director: Luciana Cani
Head Of Art: Nuno Salvaterra
Copywriter: Jaime Nascimento
Art Direct: Guilherme Nunes
Photography: Guilherme Nunes
Head Of Digital Production: Nuno Frade
Direction and editing: Hugo Lage
Collaborators: Freddie Brando, André Mota, Joana Bruno, Natasha Hellegouarch
Music: Dead Combo

Comments (6)

Log in or register to post comments

Highest Rated

Barbara O.'s picture
Barbara O.
Activity Score 211

This is so cool. I love the idea.

Barbara O.

kleenex's picture
kleenex
Activity Score 45448

now that is a funky font.

sacrilegend's picture
sacrilegend
Activity Score 3392

Excellent.

Austin Video Production's picture
Austin Video Pr...
Activity Score 1274

Nicely done.

CostaCosta's picture
CostaCosta
Activity Score 107

Nice concept

CostaCosta's picture
CostaCosta
Activity Score 107

Nice concept

Barbara O.'s picture
Barbara O.
Activity Score 211

This is so cool. I love the idea.

Barbara O.

Advertisement