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Exclusive collection

Agency: 
Published/Aired: 
March 2011
Description: 

URL: http://www.lipton.com/en_en/exclusivecollection/index.html

To promote the origins of tea Exclusive Collection, Lipton offers an interactive "animated trip" through six worlds of the range. The mouse scroller is the only way to experience this sensorial journey where the user will travel through Bombay, London, Sri Lanka... The user is immediately absorbed in a participative and at the same time contemplative experience that goes beyond Flash animation possibilities. This multi-sensory journey infused with colorful « pop » cues allows you to discover how far the tea can take you.

Advertising Agency: DDB, Paris, France
Creative Directors: Pierrette Diaz, Matthieu Elkaim
Creatives: Nicolas Berthier, François Guyomard
Interaction Director : Branislav Peric
Digital Producers: Guillaume Cossou, Sophie Hoffman
Client Partner: Marina Zuber
Account Director: Olga Papikian
Account Manager: Lennie Stern
Production: B-Reel

Comments (2)

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Highest Rated

my-meritlist's picture
my-meritlist
Activity Score 8

nice art, n good exploration of the medium...i think its attention seeking n captivating too, in terms of advertising its working.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Very pretty and pretty pointless. Tea isn't a psychedelic and doesn't "do this" :

"The user is immediately absorbed in a participative and at the same time contemplative experience that goes beyond Flash animation possibilities."

No. I was absorbed in "what's this got to do with tea?"
No. It was nice animation, and no doubt a joy to work on, but throwing in a cup of tea and a label every now and then doesn't make for contemplation, it makes for a pretty distraction from advertising.
And if it goes beyond Flash animation possibilities, what did you use instead?

Final question: what makes this an ad for Lipton and not just an ad showing where tea comes from? ("The logo" isn't really a good answer).

my-meritlist's picture
my-meritlist
Activity Score 8

nice art, n good exploration of the medium...i think its attention seeking n captivating too, in terms of advertising its working.

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