Exclusive collection

March 2011
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To promote the origins of tea Exclusive Collection, Lipton offers an interactive "animated trip" through six worlds of the range. The mouse scroller is the only way to experience this sensorial journey where the user will travel through Bombay, London, Sri Lanka... The user is immediately absorbed in a participative and at the same time contemplative experience that goes beyond Flash animation possibilities. This multi-sensory journey infused with colorful « pop » cues allows you to discover how far the tea can take you.

Advertising Agency: DDB, Paris, France
Creative Directors: Pierrette Diaz, Matthieu Elkaim
Creatives: Nicolas Berthier, François Guyomard
Interaction Director : Branislav Peric
Digital Producers: Guillaume Cossou, Sophie Hoffman
Client Partner: Marina Zuber
Account Director: Olga Papikian
Account Manager: Lennie Stern
Production: B-Reel

Comments (2)

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Highest Rated

my-meritlist's picture
8 Activity Scores

nice art, n good exploration of the medium...i think its attention seeking n captivating too, in terms of advertising its working.


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