Life Before Death

July 2010
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Life Before Death approaches the topic of Death with three socially engaging applications that help you celebrate Life. Create your last playlist, say something to those you care about and make a bucket list. Then see where your country ranks in the first-ever Quality of Death survey conducted by the Economist Intelligence Unit.

Advertising Agency: XM Asia Pacific, Singapore
Executive Creative Director: David Brown
Senior Art Directors: Danny Lim, Cheng ShuYau
Interactive Designer: Joel Chua
Copywriters: Calista Teo, Remesh Panicker
Flash Programmers: Edalene Tay, Leon Ng, Chris Luo, Ong Hon Tat
Technical Developers: Chai Chok Fern, Lydia Tay
Voiceover Talent: Remesh Panicker
Production Manager: Candice Chong
Account Director: Gerard Lim
Additional credits: Qeren Communications, Lien Foundation

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cpaige88's picture
170 Activity Scores

"I'm here to talk about your death. People are dying." Hmm... yeah, not great copy.