Liaison Dangereuse: Striptease shopping

The Brief: To increase Liaison Dangereuse sales on Valentine’s day.

The Results: By creating a new way to sell online lingerie, we got free media coverage from the main websites, newspapers and magazines in Germany spreading the campaign. Our client gained additional traffic of 155% on the website pushing the sales by 50% during the promotion.

The Solution: Seduction always works. What about making the buying experience attractive and unique for men by giving them the opportunity of buying lingerie directly from the body of beautiful models, and providing a memorable striptease??
Advertising Agency: Serviceplan, Munich, Germany
Chief Executive Creative Director: Alex Schill
Executive Creative Director: Matthias Harbeck
Creative Director: Oliver Palmer
Art Director: Felipe Cury
Copywriters: Augusto dos Anjos, Sebastian Wolf

February 2011


livvy's picture
84 pencils

UHHHHHHHHHHHHHHHHHHH......... I don't know man.

If my boyfriend bought me lingerie from this website, we better be watching the strip tease together. otherwise... not cool... not cool.

Keeping the right side of your head warm.


CJR785's picture
50 pencils

He probably does a lot of things alone on his computer with out you.

livvy's picture
84 pencils

I'm sure he does lol oh well, c'est la vie!

Keeping the right side of your head warm.


chapelier's picture
154 pencils

agreed, livvy.

but, seriously, will someone actually buy the lingerie just to watch the striptease? surely there are cheaper (or free) videos somewhere else. good idea, but not sure how effective it actually is.

(i just watched this ad in the library. risque...)

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

TommyO's picture
1866 pencils

I can see how men would follow the banner to the website, but once she demends money for the striptease I'd turn around and get the hell out of there before my wife finds out.
So yeah, interesting idea, and media coverage and all, but I don't understand how people actually purchased lingerie like that.

Agus Russo's picture
Agus Russo
10 pencils

if the statistics were real i think that now there are a lot of lonely men with sexy lingerie jaja

luispiter's picture
2756 pencils

i love this... jajja its beautiful

JediByKnight's picture
184 pencils


My_friend_Goo's picture
292 pencils

That is totally awesome

Lazarus's picture
1536 pencils

Great. Well done.

suhaas's picture
18 pencils

So So, it is said that Sex always sells, but not in this case.

atb2005's picture
13561 pencils

There's plenty of sites that would show that for free. And the striptease was very meh... The German accent though was sexy :)

kleenex's picture
41102 pencils

I say this is a great idea to sell items on the e-commerce site.

I will agree that too much free sex sites do exist though.

Yarp's picture
385 pencils

I guess this is legal...? Hey maybe it'll work for beervertising too! Hold on let me call up Budweiser...
3 stars for the idea. 1 star for the free boob show.

livvy's picture
84 pencils

god you guys are pervs

Keeping the right side of your head warm.


Draper's picture
183 pencils

Gold fake. Boring. 2 Stars for the sexy voiceover though.
4 Stars for the hot ladies.

z-zone's picture
11 pencils

it's a gr8 idea u get a product with a double service delivery and show

Glut's picture
3937 pencils

For sure there are websites that offers this and more for free but the concept is other and i´m pretty sure that selling numbers and statistics at the end of the video were real.

CuriousPencil's picture
4225 pencils

All kinds of dubious shenanigans here. This isn't seduction, it's straight out visual prostitution.

Here's an idea for your next campaign: tell your mailing list that unless they buy another more expensive gift, you're going to tell their women that the only reason she got a sexy Valentine's gift was so her man could get his rocks off to another woman stripping.

Blackmail, one step up from what you're doing here.

nicoleta13's picture
2 pencils

This is awful, making man lust over another woman with the excuse that he is buying something for his "loved on"? Can you get lower than that?? Pure pornography and prostitution used as marketing tool...

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