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The smartest baby in the world

Agency: 
Published/Aired: 
May 2013
Description: 

LG wanted to promote their new generation of Smart TV's and announce it In a viral way. The solution we gave them was a candid camera prank. The “victims” were husbands that came with their pregnant wives to an ultrasound scan they will never forget. For the prank we recruited several pregnant women and a real and very "cool" doctor that agreed to cooperate with us. During the ultrasound scan, the smart fetus that was shown on LG screen, interacted with his parents using a variety of gestures which Extorted from the stunned fathers a real excitement and very funny reactions.

Advertising Agency: Yehoshua TBWA, Israel
VP Digital and Innovation: Dudu Dahan
Copywriter: Meir Ohana
Art Director: Svetlana Levites
Supervisor digital: Dana Siva
Additional credits: Kookuruza Productions

Comments (4)

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Highest Rated

lucyset's picture
lucyset
Activity Score 230

Hahahah!

RichardCl's picture
RichardCl
Activity Score 121

Grabbed me.

workofpete's picture
workofpete
Activity Score 12

awesome idea

kleenex's picture
kleenex
Activity Score 43349

Great idea.

lucyset's picture
lucyset
Activity Score 230

Hahahah!

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