LG Nordic has turned to Twitter to raise awareness of its new refrigerator range. To get people talking about its "door-in-door" technology, it has set up a "tweeting" refrigerator that will send out a message, with an attached live-streamed video, every time its door is opened. The fridge's first destination is the TV-production company Baluba, run by Swedish comedian and media entrepreneur Peter Settman and his colleagues. Followers on Twitter will get an "inside" view into the daily production of the company's various shows and get a chance to see visiting celebrities.
Link to work: http://lg-insidestory.se/
Digital advertisment created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More