LG Nordic: The inside story
LG Nordic has turned to Twitter to raise awareness of its new refrigerator range. To get people talking about its "door-in-door" technology, it has set up a "tweeting" refrigerator that will send out a message, with an attached live-streamed video, every time its door is opened. The fridge's first destination is the TV-production company Baluba, run by Swedish comedian and media entrepreneur Peter Settman and his colleagues. Followers on Twitter will get an "inside" view into the daily production of the company's various shows and get a chance to see visiting celebrities.
Link to work: http://lg-insidestory.se/
Advertising Agency: M&C Saatchi, Stockholm, Sweden
Production company: It's Showtime