00:00
NewerOlder

Lexus LFA: Scrollbroaaaar

Advertising Agency: Saatchi & Saatchi, Düsseldorf, Germany
Executive Creative Director: Stephan Zilges
Creative Director: Marco Obermann
Art Director: Frank Olma, Fabian Haumann
Copywriter: Julia Schmitz
Programming: Anthony Collins
Account: Sandra Schriefers, Jessica Braeuer
Media: Simon Kathmann, Johannes Paysen
Published: January 2010

16 comments

pez's picture
pez
1800 pencils

works great! like it

Guest's picture
Guest

Very crafty.

Guest's picture
Guest

Way to be annoying

kalpesh78's picture
kalpesh78
2580 pencils

works great!!! its stupid. Inconvenience to the viewer. I'd hate it. hope they have an off button.

ideas....30 minutes nahi toh free.

Guest's picture
Guest

It works and it has a solid insight and it's simply executed...

Nice, but that's it...

anHiiieeta's picture
anHiiieeta
328 pencils

superb

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

done done done. very bad copy!
2 times!
c'mon joe de la pompe: pump this up your website:

http://www.bannerblog.com.au/2008/08/mercedes_scroll.php

and

http://next.jvm.de/cases/mercedes_benz_scroll_assistent

oh de la fouf!

Guest's picture
Guest

@senhora kolossa...your avatar pic speaks for itself!
have seen several scroll-ads...
is there a copyright on using the scrollbar? wtf

Guest's picture
Guest

just because someone used a scrollbar before in a different way doesn´t mean the idea has been done.

there are scrollbar ideas but this one is new and it´s fun.

9/10

TommyO's picture
TommyO
1866 pencils

How could anyone notice it's a car? It's so small!
Also, what about the people who scroll with their mouse-wheel and not by dragging the scroll bar?

Guest's picture
Guest

like it.

michelangelo's picture
michelangelo
660 pencils

beautiful nevertheless

cef's picture
cef
547 pencils

i think its a creative one

Guest's picture
Guest

it's a copy. There were better scrollbar banners for mercedes-benz.

Guest's picture
Guest

Annoying for the user!! Yes, there were a better one for Mercedes by Jung von Matt.

eslam_designs's picture
eslam_designs
55 pencils

very nice !

Log in or register to post comments