Lexus IS Hybrid: Trace your road

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Luca Lorenzini, Luca Pannese
Art Directors: Giulio Frittaion, Michele Sartori
Copywriters: Massimo Paternoster, Tommaso Zago
Accounts: Monica Cassano, Chiara Torelli
Head of Tv: Raffaella Scarpetti
Producer: Ella Elliott
Production Company: Movie Magic
Director: Alan Bibby / Logan
Generative Visuals / Projections and Interactivity: Fake Love
Original music: Alessandro Cristofori, Diego Perugini
Sound design: Top Digital


Mariana Cardona's picture
Mariana Cardona
4 pencils

What is the conexion between "New lexus is hybrid" and the second part?


Ramat Ajala's picture
Ramat Ajala
670 pencils

And so? Why should i buy this car?

kleenex's picture
37456 pencils

I love the video, but whole the connection is a flop.

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