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Levi's: The Live in Levi's Project

http://levi.com/liveinlevis
The project invites fans to contribute their own real-life Levi’s® moments by using the hashtag #LiveInLevis across Facebook, Twitter, Instagram and Weibo. Stories are then curated to fuel all digital platforms, including advertising, social and web.

Advertising Agency: AKQA

4 comments

damnson's picture
damnson
7400 pencils

Boring testimonial.

An axe murderer of ads.

@minas_mars's picture
@minas_mars
1377 pencils

I feel sorry for the creatives working on Levis, their predecessors were so much better.

I'm gonna try say something positive

kleenex's picture
kleenex
30880 pencils

Not great.

germanwatcheskorea's picture
germanwatcheskorea
95 pencils

very long film. everybody has A or a couple of levis'.. so what? boring

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